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lsadunb's picture

I need coffee urgently!

lsadunb
Activity Score 571
Copywriter
tamer samy's picture

and...

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

purplesimon's picture

It's Life Assurance, ffs.

The copy police strike again.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Stigset's picture

does ffs mean "for f**k sake" ? (just wondering)

Stigset
Activity Score 1454
Art Director
ellehcimeo's picture

that would make sense! i'm going to start using that in everyday speech!

ellehcimeo
Activity Score 3376
Art Director
hang-the-dj's picture

Um, I hate to correct you purple-spelling-Nazi (because I love your work) but isn't this an ad for life insurance? I didn't spot an error.

hang-the-dj
Activity Score 1262
Copywriter
purplesimon's picture

Erm, it is an ad for life insurance, but as you can't 'insure' life the product doesn't actually exist.

It's life assurance (you can be assured you'll die, but not assured you'll crash your car, etc). I know it's nit-picking but it's the principle that matters to me as a copywriter.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
hang-the-dj's picture

Huh? If the product is 'life insurance' then surely it exists! Are getting all existential on our asses?

hang-the-dj
Activity Score 1262
Copywriter
Seixas's picture

ok

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

ellehcimeo's picture

hey... is it international egg day?

ellehcimeo
Activity Score 3376
Art Director
Davosk's picture

Eggcactly what I was thinking.

Davosk
Activity Score 4815
Art Director
Stigset's picture

Lot of eggs today...

Stigset
Activity Score 1454
Art Director
Stigset's picture

this look like a student project

Stigset
Activity Score 1454
Art Director
ooops's picture

Poor eggs...

ooops
Activity Score 448
Other
instinctive traveller's picture

just what i was thinking.

perhaps it's just me, but would i want to be told that i'm only as good as an egg when i go out to buy eggs? would i like to be told that i could crack and bleed much like an egg and that i could crack and bleed any moment, when i go out to by me eggs? CERTAINLY NOT. when i read that, i'm only striking you off my list, not entering you into one.

just my two bit. http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
JTW926's picture

have you ever opened a carton and eggs, and some of them were cracked? i hope that's not how this LIFE insurance works....

JTW926
Activity Score 184
Art Director
mrtalented's picture

save all eggs. chicken's life insurance ad? lol

mrtalented
Activity Score 2171
Creative Director
lsadunb's picture

I need coffee urgently!

lsadunb
Activity Score 571
Copywriter
jorge21's picture

I need coffee too !!!!!!!!!!

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

creative_catalyst's picture

I need vodka, why would a New York insurance company get their ads done in India?

creative_catalyst
Activity Score 110
Copywriter
fifthbullet's picture

maybe is the new way of working in the era of globalization,
is it cheaper to produce anything in third world country. :P

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Jerry's picture

hey good thought, more Insurance brands should do this kind of stuff for high recall

Jerry
Activity Score 28
Art Director
ra's picture

My question is has anyone read the category i think it says its an ambient execution not an ad.

And India is not a third world country fifth bullet, its one of the fastest growing economy

ra
Activity Score 18
Client Servicing
Have Heart's picture

Solid, but nothing special.

Have Heart
Activity Score 922
Art Director
snagesh75's picture

Hey...they forgot to put this line - "Happy Ester day"

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
Rog's picture

Totally "duuuuh" obvious.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

A person who value the importance of his life understands this ad's meaning. Touching ad...

Guest
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