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Model Babies

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Ambient advertisement created by Marta Ibarrondo, United States for Egg Baby, within the category: Fashion.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
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Highest Rated

viaofr's picture

yes it deface other ads, however it is very smart.

viaofr
Activity Score 19
sirvan's picture

Defacing other ads with a bad idea? Um, no.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

cadab09's picture

Great concept!!!

cadab09
Activity Score 8
Jet Propulsion Lab's picture

... 'til it become a class action lawsuit.

But then, that would create even more buzz for the "sucker" guerrilla advertiser. So, I suppose it's somewhat smart...

Jet Propulsion Lab
Activity Score 10679
Copywriter
gertrude101's picture

Great idea!

gertrude101
Activity Score 4
PhobiArt's picture

Thanks for not showing ALL the possible places to use that one idea (which is great whatsoever)

PhobiArt
Activity Score 87
Copywriter
Juan Martinez's picture

me encantan todos. Love all.

Juan Martinez
Activity Score 110
Copywriter
viaofr's picture

yes it deface other ads, however it is very smart.

viaofr
Activity Score 19
viaofr's picture

yes it deface other ads, however it is very smart.

viaofr
Activity Score 19
viaofr's picture

yes it deface other ads, however it is very smart.

viaofr
Activity Score 19
silvi's picture

Este le quedó genial.
This one is funny

silvi
Activity Score 4172
Copywriter
patriciahayes's picture

We take beauty too extremes.......a bit of fun lightens the stress load! Fabulous!

patriciahayes
Activity Score 24

Monica Hayes

lara nyc's picture

finally cool models that don't take themselves seriously. that's a step forward for fashion advertising

lara nyc
Activity Score 55
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