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Happy Husband Baby

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Ambient advertisement created by Marta Ibarrondo, United States for Egg Baby, within the category: Fashion.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
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Highest Rated

rolling.stone's picture

cute, funny

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Juan Martinez's picture

ja! la cara de tonto que tiene con los chupetes. Great idea!

Juan Martinez
Activity Score 110
Copywriter
jackmancer2017's picture

I think it's quite rude to place this over ads that payed for the space.

jackmancer2017
sirvan's picture

Totally agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Juan Martinez's picture

but bad ads, se lo merecen.

Juan Martinez
Activity Score 110
Copywriter
viaofr's picture

Best ad of all this Iwantababy.com campaign

viaofr
Activity Score 19
cadab09's picture

I THINK jackmancer.com NEEDS SOME SPICE AND FUN IN LIFE... THE IDEA IS GENIUS!

cadab09
Activity Score 8
WillBuller's picture

I really hope you're not a designer. I would be pretty dang pissed if a blue pacifier was placed all over my work.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

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never stop exploring.

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patriciahayes's picture

This is the 3rd one I have clicked on.......I will have a look at them all as a result, quite uplifting and great fun! Love this one; bravo all involved!

patriciahayes
Activity Score 24

Monica Hayes

lara nyc's picture

jackmancer.com, advertising should be fun. this is fun! and memorable. I think all these brands paid to get pacifier on

lara nyc
Activity Score 55
rolling.stone's picture

cute, funny

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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