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911 Emergency?

Agency Network: 
Published/Aired: 
October 2012
E-Comm 911 Ambient Ad -  911 Emergency?

Description

This campaign was created so smart phone users could experience how confusing and frightening accidental 911 calls can be for emergency operators. It generated over 4000 scans in the Vancouver area.

Ambient advertisement created by Station X, Canada for E-Comm 911, within the category: Public Interest, NGO.

Caption

911 Emergency? Scan to see what's really going on.
Accidental calls can be tough calls. Help put an end to the 70,000 accidental calls we receive each year. Please lock and store your cell phone carefully.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Designer: Laure Stromboni
Illustrator: Chris Koehler
Producer: Lisa Etchells
Production Designer: Rhoderick Lising
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Highest Rated

kleenex's picture

nice idea.

kleenex
Activity Score 52582
Web Designer/Developer
Kazu Sato's picture

nice.

Kazu Sato
Activity Score 107
jackmancer2017's picture

Expect little love from an ad-community for using a QR code.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

nice idea.

kleenex
Activity Score 52582
Web Designer/Developer
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