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The frame guerilla

Agency Network: 
Published/Aired: 
December 2009
Eclat du Cadre Ambient Ad -  The frame guerilla

Description

Ambient advertisement created by BDDP, France for Eclat du Cadre, within the category: Professional Services.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: David Derouet
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Highest Rated

Carousel's picture

Pour ton information Fabien, cette opération a eu lieu à Compiègne où 2000 de ces cadres ont été distribués.
;-)

Carousel
Activity Score 9
sirvan's picture

I really don't like these invasive executions. No matter how cool or creative, DON'T TOUCH MY CAR!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

silvi's picture

Don´t touch my car either!!!

silvi
Activity Score 4172
Copywriter
alejulimaty's picture

i don´t mind, i think it´s good

alejulimaty
Activity Score 842
brother buenos aires
xcreativity's picture

i think most of the people would not like it... and I would be one of them.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

mikeelrapido's picture

And I think that this isn't good execution, but idea is to use cars is ok.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

thedesignaddict's picture

I like it because it's unexpected.

RE: Naysayers; It's no more invasive than a flyer on your windshield. Lighten-up.

thedesignaddict
Activity Score 5403
Art Director at Freelance
DBB's picture

nice

DBB
Activity Score 1216
kingzeus's picture

its nice... people might like or might not like....but i think most of them will smile looking at it before taking it off....so overall is fine and ok.

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

elasticum's picture

Guys, maybe you should stop making love with your car...

elasticum
Activity Score 3
Planner
Hibon's picture

The best comment of the month. I agree 100% with "elasticum", STOP making love with your car... (only if it's a Ferrari)

Hibon
Activity Score 3734

Simple ideas are the best !

Dzsoi's picture

Actually, if you ask me, it has nothing to do with loving my car. But if I am in a hurry (almost always), I may not notice it at first glance. I get into my car. Check my mirrors. Get out of my car. Take this very creative piece of ad off my mirror. Get back into my car. Put it in my glove compartment (I am pretty angry at that moment). I am angry and late, so you bet I won't read it. When I arrive, I take this very creative piece of ad off my glove compartment and place it in a trash bin. Story over.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
funky_frogii's picture

very nice....i love it

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Imagepro's picture

@ thedesignaddict : WORD!

Imagepro
Activity Score 112
Art Director
Brain-Art's picture

I like it

Brain-Art
Activity Score 1101
Graphic Designer
cyril effman's picture

fake !

cyril effman
Activity Score 24
Copywriter
Carousel's picture

Pour ton information Fabien, cette opération a eu lieu à Compiègne où 2000 de ces cadres ont été distribués.
;-)

Carousel
Activity Score 9
tchifi's picture

definitely a 'fun' way of doing a flyer - I think the driver would find it less annoying.

tchifi
Activity Score 164
Creative Director
Mr.Zorba's picture

if you take it easy guys .. you will see it nice work .. i would love to find one of these on my car .. and come on people you talk like everyone one of you own a ferrari car or something ... !!!!

Mr.Zorba
Activity Score 25
Graphic Designer at dunia production
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