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Really Big Love Note

Agency Network: 
Published/Aired: 
May 2010
East Coast Jewelry Ambient Ad -  Really Big Love Note

Description

Starting on May 3rd, 2010, East Coast Jewelry invited the public to post a Mother's Day message for free on its microsite www.reallybiglovenote.com during Mother's Day week. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked Interstate 95. The promotion ended on Mother’s Day, May 9, 2010.

Ambient advertisement created by Pumped, United States for East Coast Jewelry, within the category: Personal Accessories.

Advertising Agency: Pumped, Miami, Fl, USA
Creative Director: Carlos Peña
Copywriter: Jef Loeb
Additional credits: Frances Alban
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CABAZORRO's picture

looks fake...

CABAZORRO
Activity Score 366
graphic
MJStinson77's picture

The website is still up, but not uploading data to the billboard (obviously). Concept is nice.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

capywriter's picture

Nothing new, they do such things at music festivals all the time, with texting.

capywriter
Activity Score 5509
Copywriter at Freelance
raavigeorgian's picture

reminds me of the NOKIA ambient

raavigeorgian
Activity Score 2444
Art Director at New Delhi
rolling.stone's picture

great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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