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Dummy explosives

Published/Aired: 
February 2007
 Dummy explosives

Description

Caption

It's this obvious if you are alert.
If you spot anything suspicious, please inform security.
Dummy Explosives
A public service initiative by R Mall

Advertising Agency: Everest Y&R, Mumbai, India
Creative Directors: Prateek Bhardwaj, Samir Chonkar
Art director: Sushant Karane
Copywriters: Sushant Karane, Prateek Bhardwaj, Kartik Aiyar
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Highest Rated

mikelite's picture

amen

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Nthngmn's picture

I'm not exactly stuck in the middle of insurgent fire here, but isn't dynamite with a classic analog clock a little cartoon-ish. (a-la bugs bunny)?

Regardless, it's an alright idea. Doesn't really wet my lips though.

Nthngmn
Activity Score 626
Art Director
Radoslav Minchev's picture

Imagine such a campaign in the US

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

the_ashlands's picture

wow!...this seems like a very bad idea considering the rediculous pandemonium that recently occured in boston with regards to the aqua teen hunger force light brite "bombs"...

the mall security would be inundated with bomb reports...not to mention all the needless terror this would cause, or god forbid any sick person out there who may place real bombs in the ads place making people less apt to see it as a real bomb....never cry wolf people.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Dick Huges's picture

This is a terrible idea. Is nice for the creatives, but you would never put anything like this in malls or any public location.

Dick Huges
Activity Score 937
Copywriter
mikelite's picture

amen

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

act's picture

trying too hard.

act
Activity Score 535
Art Director
SummerA's picture

I would leave the mall right away if I saw this. It's ridiculous.

SummerA
Activity Score 154
Other
jacksonrabbit's picture

I dare the cd's to try and do this campaign in the states, though I won't pay the bail.

jacksonrabbit
Activity Score 280
Other
ellehcimeo's picture

i was waiting in line to get a bus ticket out of town when a lady with alot of luggage stood behind me. she asked me if i thought it was okay if she left her luggage over the other side of the building... unattended. it wasn't long before the men in white came to get her and take her back to where she belongs.

i can see this causing alot of panick in a mall if someone saw it and didn't get close up to read it. would you? would you go and take a peek if it looked like there was an explosive in a bag?

ellehcimeo
Activity Score 3376
Art Director
elmikel's picture

no terrorist would put an explosive to a transparent bag...And this really looks like a dummy...

elmikel
Activity Score 1147
Illustrator
ellehcimeo's picture

i would have no idea if this were a real explosive or not. i've never seen one. i've lived a shamefully and lucky privilidged sheltered existence. plus who's to say that a terrorist or some person with some kind of agenda wouldn't purposely make it look fake and obvious? that is a tactic.

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

they certainly would if there were fake bombs scattered about, the real bombs would blend right in and nobody would be alarmed since it appears to be yet another ad....very bad idea here...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

whitespace's picture

I'd steal it.

whitespace
Activity Score 1953
Creative Director
hang-the-dj's picture

Yeah I'd grab a couple, or place real explosives in see through bags with some stupid line on the front like 'Oops, looks like this one is real'. Then watch as the mall turns into an Arnie movie.

Okay, maybe not real explosives...

hang-the-dj
Activity Score 1262
Copywriter
Disco Munky's picture

you're an idiot sometimes

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

hang-the-dj's picture

Clever retort. Thanks.

Next time you feel insightful, maybe log on and contribute.

Until then, just stick to your cheese.

hang-the-dj
Activity Score 1262
Copywriter
Disco Munky's picture

big words, small penis.

That should be the name of your autobiography

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

hang-the-dj's picture

Man, you are a riot, every comeback is full of razor-sharp wit, doused with slicing irony and biting cynicism.

'Just how small a penis do Rat offspring offer?' is the title of my current novella, can't think who may have inspired the title...

hang-the-dj
Activity Score 1262
Copywriter
Disco Munky's picture

No, You shut up.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

hang-the-dj's picture

Wow. Okay, you win, obviously I can't compete with your brilliance.

hang-the-dj
Activity Score 1262
Copywriter
Disco Munky's picture

Finally.

Your 'cool' attitude made me think that maybe you knew what you were saying when in fact you didn't

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

mrtalented's picture

better dump this dumb idea before it explodes!

i'll inform the security that there are stupid scam ads with fake bombs around the mall. remove them or i'll call the cops to close that mall down in case people will get the wrong ideas and panic. before dealing with mass, be more cautious and responsible.

mrtalented
Activity Score 2171
Creative Director
adthtsucks's picture

terrorists can actually do a bag like this with real bombs inside... in a way u r helping them... ha ha ha..jus kidding very nice thought.

adthtsucks
Activity Score 56
Art Director
DK's picture

there's clever and theres ridiculou's. this is the latter. overexcited creative team forgot there would be no TG to read the copy if this was placed anywhere

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

breezer's picture

garbage -- the idea. the execution. the place where this should be headed.

breezer
Activity Score 18
Copywriter
sdobry's picture

nice idea, but in russia the stuff would be stolen in couple of minutes.

sdobry
Activity Score 109
Art Director
Desi's picture

It took 6 creatives to make this ad, that's sad.
Looks like only one bag was made, pictures taken for award shows at different locations and backs patted at the agency.

Desi
Activity Score 1042
mrtalented's picture

4 creatives, desi. count again. but it's still sad like you said.

mrtalented
Activity Score 2171
Creative Director
adstrike's picture

With the security problems now… I won’t shop in a place where maybe an explosive can be placed…

Ceci n´ est pas un copy

adstrike
Activity Score 334
Copywriter
adstrike's picture

I won’t buy in a place where a bomb can be hypothetical placed.

Ceci n´ est pas un copy

adstrike
Activity Score 334
Copywriter
the_ashlands's picture

yes, but will you still shop there?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

adstrike's picture

This is a work for a festival, is not real… I don’t like to be told: hey watch out could be a bomb near you.

adstrike
Activity Score 334
Copywriter
sam4grafix's picture

:D

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

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