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I haven't left

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for Dubai Metro, within the category: Transport.

Caption

I haven't left Dubai, I just love the metro!

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
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pulchinela's picture

good

pulchinela
Activity Score 1175
vrginie's picture

Okay this one is better.

vrginie
Activity Score 154
thedesignaddict's picture

Nice idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Shawali's picture

Yup, this one definitely works.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

npravn's picture

These executions are all ambient as it is worst: With no communication value what so ever! Nice idea though.

npravn
Activity Score 159
Creative Director at Integral A/S
JamaisVu's picture

It is an ambient in fact. Ivan classified it as print by mistake. This won the Outdoor Grand Prix at Dubai Lynx by the away.

JamaisVu
Activity Score 408
Mantufayo's picture

Good idea and maybe and economic resource, but I told you! Don´t touch my car!

Mantufayo
Activity Score 580
Creative Director
Patata Casada's picture

This one is better than the others.

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
atb2005's picture

This one is not just better, it's the best. Still, I am not a big fan of this campaign.

atb2005
Activity Score 13557
Shingo's picture

that is better than the others, like it!

Shingo
Activity Score 408
Adaddicted's picture
Adaddicted
Activity Score 3435
Art Director |

withalltherespects

atb2005's picture

Thanks for sharing!

atb2005
Activity Score 13557
satrianee's picture

As a person can't help reading anything fingerprinted on a dirty car, this would definetely makes its point. Besides, it seems like a very personal message that powers the effect...

satrianee
Activity Score 3748
RSimmonds's picture

Agreed, it gets the attention of everyone and then gets personal.

Love it.

RSimmonds
Activity Score 68
schimoza's picture

After the economical crisis so many residents of Dubai, mainly expats, lost their jobs and were not able to pay their loans installments, so those expats had to leave everything behind including their cars and go to their home countries.

schimoza
Activity Score 6
Art Director
tamer samy's picture

awesome idea..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

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