Good day

Agency Network: 
September 2008

Ambient advertisment created by BBDO, South Africa for Dreamfields, within the category: Public Interest, NGO.

Good day golfers. No need to worry, this is not some obscure land redistribution programme set out to upset your handicap. But at least we have your attention. Although what we ultimately need is your assistance. We are a group of corporations and individuals with a dream to build as many soccer pitches as we can in townships and rural areas around South Africa. Leaving a lasting legacy, long after the closing ceremony of the 2010 Soccer World Cup. Considering that one average-sized golf course like this is equivalent to 500 pitches, it’s not a pipedream either. Imagine the joy even one newly levelled field would bring to millions of kids who play the beautiful game in the rough. You can sponsor DreamBags (kit, balls & boots), DreamEvents (tournaments and leagues) or DreamFields. If you would like to help us make dreams real for many children, we’d love to hear from you. Enjoy your beautiful game.

Advertising Agency: BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Hilton Mashonga
Photographer: David Prior
Other additional credits: Clinton Mintri

Comments (5)

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Crisp One's picture
Crisp One
Activity Score 2005

If that goal was in the way of my shot, I'd be pissed.

Mandark's picture
Activity Score 403

good thing you're not trying to promote hunting...

"U think it's perfect?! Press delete and start again!"

Dude Ranch's picture
Dude Ranch

Really cool idea - taps into rich golfers pockets too!

john mark's picture
john mark

Mandark, Quit with the Quotes, it sucks.

Guest's picture

Great add!