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Dove vs National Beauty Pageant, The wall of beauty

Agency Network: 
Published/Aired: 
October 2010

Description

Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen."

Ambient advertisement created by McCann, Israel for Dove, within the category: Health.

Advertising Agency: McCann Erickson, Israel
VP Creative: Eldad Weinberger
VP Digital Creative: Nir Refuah
Creative Director: Nir Levy
Creative Content: Danna Blum
Copywriter: Yoav Hebel
Art Director: Galia Kedem
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Highest Rated

Guest's picture

This is for ugly people (not for me)... jajajaja

Guest
ad shark's picture

average

ad shark
Activity Score 186
Guest's picture

Yay! such an empowering historical event...

Guest
Guest's picture

Nice.

Guest
DBB's picture

Good insight.

DBB
Activity Score 1216
Guest's picture

nothing.

Guest
Guest's picture

This is for ugly people (not for me)... jajajaja

Guest
Guest's picture

this is really offensive for ugly people :)

Guest
ABBI89's picture

I think this campaign deserves more than 6 stars

ABBI89
Activity Score 17
Art Director at Miami
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