January 2007

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Not-Double A paper is partially slipped underneath the doors of homes. The bottom part of the paper is glued to the floor outside with a strong adhesive making it difficult for the person inside to pull it in. On pulling it in hard, the paper comes out torn with the message:

Frustrated with paper jams in your printer?

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

Comments (8)

Log in or register to post comments
jennywhx's picture
Activity Score 1142

how if i glue a double A paper with the same method? won't it happen the same thing? it might be a cool idea :), but i kinda dislike people to glue stuff outside my door.

addyhoch10's picture
Activity Score 2592

don't they ever dare to ruin the floor outside my condo with a piece of paper glued to it with some extra strong adhesive!

nice way to show what could happen when using another brand

Axxl's picture
Activity Score 208

Who runs from door to door in Dubai and glues paper on the floor? Too much work for such an uninterestingly message.

addyhoch10's picture
Activity Score 2592

there are always some desperate students who are willing to earn some pennies...

B128's picture
Activity Score 392

My thoughts exactly. And when do they do it? At night?
That glue better be easy to wash out or else....

Vibe's picture
Activity Score 230

The black area look photoshop~

pixelbomb1's picture
Activity Score 2385

photoshopped - past tense, done, not present tense

Arnold Santillan

findzsa's picture
Activity Score 6

I dont understand you all. very clever idea. very nice and revolutionist. congratulations from me. you others get back into bad and continue your sleeeeeeeep.