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Door

Published/Aired: 
January 2007
 Door

Description

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Not-Double A paper is partially slipped underneath the doors of homes. The bottom part of the paper is glued to the floor outside with a strong adhesive making it difficult for the person inside to pull it in. On pulling it in hard, the paper comes out torn with the message:

Caption

Frustrated with paper jams in your printer?

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo
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jennywhx's picture

how if i glue a double A paper with the same method? won't it happen the same thing? it might be a cool idea :), but i kinda dislike people to glue stuff outside my door.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

don't they ever dare to ruin the floor outside my condo with a piece of paper glued to it with some extra strong adhesive!

nice way to show what could happen when using another brand

addyhoch10
Activity Score 2592
Art Director
Axxl's picture

Who runs from door to door in Dubai and glues paper on the floor? Too much work for such an uninterestingly message.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
addyhoch10's picture

there are always some desperate students who are willing to earn some pennies...

addyhoch10
Activity Score 2592
Art Director
B128's picture

My thoughts exactly. And when do they do it? At night?
That glue better be easy to wash out or else....

B128
Activity Score 392
Art Director
Vibe's picture

The black area look photoshop~

Vibe
Activity Score 230
Art Director
pixelbomb1's picture

photoshopped - past tense, done, not present tense

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

findzsa's picture

I dont understand you all. very clever idea. very nice and revolutionist. congratulations from me. you others get back into bad and continue your sleeeeeeeep.

findzsa
Activity Score 6
Graphic Designer |

whoa

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