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addyhoch10's picture

hmm so they didn't tell that it was for easyboatingclub. and they hired some hot chicks.
grabs some attention for sure, but... what's so special about it?

addyhoch10
Activity Score 2592
Art Director
roman-schwienbacher.com's picture

you do not need to buy a boat..
simple, no?
no

roman-schwienba...
Activity Score 1021
Photographer
ellehcimeo's picture

addy- read the tiny copy to the right of the photos. all will be revealed.

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

i actually did read it and i think it's a nice idea to give people the possibility of renting a boat so they don't have to face "annoyances" like hurricans etc.

what i didn't get was: what's so special about this particular promotion? isn't this the most common form of promoting? attractive girls delivering flyers; strategically placed billboards, posters, banners etc.

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

very well then. i totally agree that the tactics were pedestrian at best. the best thing about it is that this was at a function where they were promoting the sales of boats, and this business was promoting renting instead. is that really a big idea either? not in my opinion. thanks for clarifying your intent Addyhoch10!

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

you're most welcome ellehciMeo. i should have made my point more clearly.

addyhoch10
Activity Score 2592
Art Director
purplesimon's picture

A bad website (complete with spelling error in it - is this how you get on the site now, with spelling mistakes?) and a shoddy campaign. It looks like someone put it together in their bedroom.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Minimum's picture

sjees, there's absolutely nothing that you can look at without mentioning the spelling- and grammatical errors in it. Yes I know, there are errors in my sentence

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

brain123's picture

9/10 for the girl !!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
adstrike's picture

Is to simple were is the relevance?

adstrike
Activity Score 334
Copywriter
Christiano's picture

This Art director sucks and the agency too.

Christiano
Activity Score 62
Creative Director
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