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Sensational Collection Of Animals You Wish Did Not Exist

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Published/Aired: 
September 2010
Doktor Proktor Ambient Ad -  Sensational Collection Of Animals You Wish Did Not Exist

Description

Ambient advertisement created by TRY, Norway for Doktor Proktor, within the category: Media.

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Highest Rated

thedesignaddict's picture

Veldig Bra!

thedesignaddict
Activity Score 5403
Art Director at Freelance
LM's picture

WOW! Nice work, guys!

LM
Activity Score 35
Art Director
jasonads's picture

Good!

jasonads
Activity Score 47
Boxey's picture

Nice. All except for the line "It was treated as news, not advertising."

Boxey
Activity Score 8879
Melaleuca In-House
NataliaLima's picture

Kids don't care for books anymore! What can we do...?
Oh I know! Let's do something in a museum! Sure lots of kids go there...

NataliaLima
Activity Score 1380
Carlos Aledo's picture

Well, I think It is something more complex than that.
It is about public relations, attracting the mass media and reporters to the event. Probably the children went to the museum because they saw it on TV.
It is about selling a product using art and entertainment as media. I think this is the way the industry advertising is going, breaking the lines between art, entertainment and advertising. So advertising is not perceived as such, but as entertainment, art, enjoyable product itself.
And look at the numbers, it works.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

BART1234's picture

I wish I had made that one. Maybe they made a Lion aswell:)
Goed werk!

BART1234
Activity Score 58
Graphic Designer
jh6969's picture

Very inventive.

jh6969
Activity Score 37
Production Manager at Detroit Media Partnership
TorstenM's picture

Now that's what I call advertising in 2011...
Can the show come to Berlin?!! I think my kids would have loved it:)

TorstenM
Activity Score 77
Art Director
thedesignaddict's picture

Veldig Bra!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Magood's picture

I think this is a great example of 360-thinking. With this kind of client and budget, you don't get far with traditional advertising. But you can get a long way by thinking outside the advertising box:)
Congratulations!

Magood
Activity Score 125
Copywriter
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