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Published/Aired: 
September 2008
Doctors of the World Ambient Ad -  Queue

Description

Ambient advertisement created by Euro RSCG, Netherlands for Doctors of the World, within the category: Public Interest, NGO.

Caption

Have to wait long?
Waiting on a doctor in Birma or Liberia, that takes long.
Too long.

Advertising Agency: Euro RSCG Amsterdam, The Netherlands
Creative Directors: Joost van Praag Sigaar
Creatives: Joost van Praag Sigaar, Ryan McManus, Dennis Zijsltra
Account Handling: Eefje Beekmans, Simone Bergman
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piet miller's picture

I like this one. Simple, direct, clever.

piet miller
Activity Score 58
Ad Agency
nicoruk's picture

maybe too direct. but it's still effective.

nicoruk
Activity Score 107
AUGE
blue_pencil's picture

Excuse me, but is it the translation or do you really mean 'waiting _on_ a doctor'? Like they are big eaters (and terrible tippers) or something.

blue_pencil
Activity Score 30
virtualplaydoh's picture

that's a joke right? You're trying (trying) to be funny right?

virtualplaydoh
Activity Score 252
sneakyhands's picture

a bit of a slap to those in line. i do like the logo.

sneakyhands
Activity Score 1857
Copywriter
whitespace's picture

Waiting 'for', perhaps?

whitespace
Activity Score 1953
Creative Director
Frits Harkema's picture

'waiting on' is a less used way to say of 'waiting for'. Google it.

Frits Harkema
Activity Score 713
Antwerpen
whitespace's picture

Why not use the more common one? Simpler is better.

whitespace
Activity Score 1953
Creative Director
stitchy's picture

this s lame!
wats the pt!
we know they wait 2 long but whats the massage?!

stitchy
Activity Score 779
creative design
Frits Harkema's picture

It might be interesting to know these people joined in at the back of long waiting lines in the city. At money machines, musea, cinema;s etc.

And, unfortunately, there's no massage. It's Amsterdam, not Bangkok.

Frits Harkema
Activity Score 713
Antwerpen
it's picture

That line is in front of the Anne Frank Museum.
Not so cool.

it
Activity Score 64
Copywriter
gbl's picture

i like it. says: "Hey, you're waiting for an entertainment, but there's people who are waiting for a doctor".

gbl
Activity Score 451
Copy
whitespace's picture

Dang. The ad suddenly became a whole lot more powerful for me.

whitespace
Activity Score 1953
Creative Director
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