Agency Network: 
September 2008

Ambient advertisment created by Euro RSCG, Netherlands for Doctors of the World, within the category: Public Interest, NGO.

Have to wait long?
Waiting on a doctor in Birma or Liberia, that takes long.
Too long.

Advertising Agency: Euro RSCG Amsterdam, The Netherlands
Creative Directors: Joost van Praag Sigaar
Creatives: Joost van Praag Sigaar, Ryan McManus, Dennis Zijsltra
Account Handling: Eefje Beekmans, Simone Bergman

Comments (13)

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piet miller's picture
piet miller
Activity Score 58

I like this one. Simple, direct, clever.

nicoruk's picture
Activity Score 107

maybe too direct. but it's still effective.

blue_pencil's picture
Activity Score 30

Excuse me, but is it the translation or do you really mean 'waiting _on_ a doctor'? Like they are big eaters (and terrible tippers) or something.

virtualplaydoh's picture
Activity Score 252

that's a joke right? You're trying (trying) to be funny right?

sneakyhands's picture
Activity Score 1857

a bit of a slap to those in line. i do like the logo.

whitespace's picture
Activity Score 1953

Waiting 'for', perhaps?

Frits Harkema's picture
Frits Harkema
Activity Score 713

'waiting on' is a less used way to say of 'waiting for'. Google it.

whitespace's picture
Activity Score 1953

Why not use the more common one? Simpler is better.

stitchy's picture
Activity Score 779

this s lame!
wats the pt!
we know they wait 2 long but whats the massage?!

Frits Harkema's picture
Frits Harkema
Activity Score 713

It might be interesting to know these people joined in at the back of long waiting lines in the city. At money machines, musea, cinema;s etc.

And, unfortunately, there's no massage. It's Amsterdam, not Bangkok.

it's picture
Activity Score 64

That line is in front of the Anne Frank Museum.
Not so cool.

gbl's picture
Activity Score 451

i like it. says: "Hey, you're waiting for an entertainment, but there's people who are waiting for a doctor".

whitespace's picture
Activity Score 1953

Dang. The ad suddenly became a whole lot more powerful for me.