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Published/Aired: 
January 2007
 DM

Description

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

Caption

Frustrated with paper jams in your printer?

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo
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JediByKnight's picture

very nice. very very nice.

JediByKnight
Activity Score 184
Copywriter
deep_tracy's picture

really cool.

deep_tracy
Activity Score 588
Copywriter
tiny_wordz's picture

NICE!!!

tiny_wordz
Activity Score 325
Copywriter
amramr's picture

I lIke it.

amramr
Activity Score 2
Creative Director
Oxo's picture

how can a paper be so different and not jam ?
this would be more convincing : "frustrated with paper jams ? buy a new printer"

Oxo
Activity Score 52
Graphic Designer
Yokel's picture

Believe me, there are BIG differences in papers. Some are absolute crap and will often jam, others never.
(I work in the biz, printing for various paper and printer manufacturers)

Yokel
Activity Score 604
Art Director
me thinks's picture

Kick-ass idea.

me thinks
Activity Score 722
Copywriter
ooops's picture

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

ooops
Activity Score 448
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