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Look, Alice!

Agency Network: 
Published/Aired: 
March 2010
Description: 

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Ambient advertisment created by Auge, Italy for Disney, within the category: Fashion.

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca

Comments (20)

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jagadeesh's picture
jagadeesh
Activity Score 743

ha ha funny...nice use of ambiance...

javier bizarro's picture
javier bizarro
Activity Score 276

but just works in one angle, isn't?

janfagernas's picture
janfagernas
Activity Score 27

Very clever :)

rurorjuror's picture
rurorjuror
Activity Score 745

Great!

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

It's a fake!
No one in Italy has never seen it.

(FAKE!!)

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Allora, non ci dite l'indirizzo del centro commerciale?

(Fake!)

Combo c's picture
Combo c
Activity Score 56

L'istallazione è stata realizzata al centro commerciale Parco Leonardo, nei pressi di Roma.
Se cerchi nel sito del centro scoprirai le planimetrie, compresa la vetrata dove è stato prodotto l'ambient.
In caso, La Walt Disney Pictures Italia, può confermare. In caso, sulla pagina Facebook di Alice in Wonderland Italia (http://www.facebook.com/AliceinWonderlandItalia?v=wall) troverai riferimento all'istallazione in uno dei post, precisamente quello del 25 giugno 2010. Speriamo sia sufficiente. E speriamo anche che la prossima volta tu possa appurare le cose prima di accusare chicchessia pubblicamente. Cari saluti, AUGE.

This piece of work is not fake. It was realized in Rome, Parco Leonardo Mall.You can find references here: http://www.facebook.com/AliceinWonderlandItalia?v=wall. Thanks.

denfilm's picture
denfilm
Activity Score 406

nice

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Resta un'idea scontata (e fake).

(Predictable!)

miko1aj's picture
miko1aj
Activity Score 3086

oh c'mon ragazzi.
Idea is great.

Vingy's picture
Vingy
Activity Score 474

Great idea love it

But... Wonderland was a mall all this time?

writersblog's picture
writersblog
Activity Score 553

In the rabbit hole we go.

Kotoha Tanaka's picture
Kotoha Tanaka
Activity Score 11

E' buona idea! Proprio paese di fresco.

Kotoha Tanaka's picture
Kotoha Tanaka
Activity Score 11

E' buona idea! Proprio paese di fresco.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Killer idea.

EGMONT's picture
EGMONT
Activity Score 124

This is Cannes for me . So simple and clever and catching!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Looks like this was a wonderful coincidence of architecture; one of those rare opportunities that are properly taken advantage of, well done.

Derek Zoolander's picture
Derek Zoolander
Activity Score 17

feel small

Klidesign's picture
Klidesign
Activity Score 209

Cool

antoniobac's picture
antoniobac
Activity Score 192

awesome

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