Global warming off
Description
Ambient advertisement created by TBWA, Israel for Discount Bank, within the category: Public Interest, NGO.
Creative Director: Shahar Filer
Art Director: Kobi Ben Walid
Copywriter: Alon Hadad

Are you kidding me?
This is the work of a 10 year old.
Israeli advertising is better than that.

yeeeah, now they work in the dark... genious idea!! YOU SOLVED THE PROBLEM!!!!!!!
yes, simple. but also microscopic. that's an inhouse idea for employees. so calling this an ad is a joke. and i hope they back this up with some other actions. you don't become the 'green bank' with THAT

this is somthing that will be forgoten. sorry but I dont like it - nice try though.

so simple so smart so effective. haven't got any other to say. good work guys.
This going green garbage is going too far. You're gonna try to make me feel guilty for switching the light on now?
so, you're saying I can "turn off" global warming wit the flip of a switch? WOW.
it seems that this can work ok ONLY INTERNALLY in their office building, if they so claim to be that cool green bank and they actually respond to this and dig it :|
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