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Facebook Cam

Agency Network: 
Published/Aired: 
May 2010

Description

Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.

Ambient advertisement created by FullSIX, Spain for Diesel, within the category: Fashion.

Advertising Agency: FullSIX, Madrid, Spain
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Highest Rated

RSimmonds's picture

This connects Diesel with hundreds of these individuals friends after every pic. Not to mention it provides them with all their information that Facebook gives them access to when using FB Connect. They can use this data to create an even better campaign next time targeting this demographic.

Cool concept - It gets the job done.

At the end of the day that's all that matters.

RSimmonds
Activity Score 68
atb2005's picture

Do the users really have a need to share their Diesel moments? "Hi everyone, I just got out of the fitting room. Check me out. You like my new Diesel jeans?" I personally have never seen anyone taking pictures of themselves in a clothing store. It's a fresh idea, but meaningless, especially given the fact that many people these days use smartphones (iPhone, etc) that have built in cameras and the facebook app on.

atb2005
Activity Score 13557
gioborde's picture

NONESENSE.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Rafael Steffen's picture

Well, i agree with atb2005 BUT, this is a nice way to bring people to the store. Let`s think about: My friend went to a disel store and there they had this DIESEL CAM that i can access my facebook and stuff. It`s different and creative, they can show DIESEL as a brand everywhere. Here, in Brazil, girl loves to take pics inside the fitting room. And also, they are most of the time with 2 friends, never alone.
It`s great this idea and i`m pretty sure that will work great.

Rafael Steffen
Activity Score 61
CLK Propaganda
Paloma's picture

I don't like it. It's long and complex to do during shopping.
Then every time you take a pic you've to log on facebook?
People that like it probably use their own mobile phones

Paloma
Activity Score 531
Paloma's picture

...the case history is horrible too

Paloma
Activity Score 531
DBB's picture

The case study is very bad! and the ad...

DBB
Activity Score 1216
perromalo's picture

boring

perromalo
Activity Score 429
Creative Director at Mateo&co
RSimmonds's picture

This connects Diesel with hundreds of these individuals friends after every pic. Not to mention it provides them with all their information that Facebook gives them access to when using FB Connect. They can use this data to create an even better campaign next time targeting this demographic.

Cool concept - It gets the job done.

At the end of the day that's all that matters.

RSimmonds
Activity Score 68
sloppy4's picture

it posts a photo to facebook?! that's incredible.

sloppy4
Activity Score 1492
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