Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.
Ambient advertisment created by Saatchi & Saatchi, Sri Lanka for Diabetes Association of Sri Lanka, within the category: Public Interest, NGO.
Be Careful With The Sugar
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Additional credits: Anthony Sinniha, Upeckha Cumaratunga, Sugandi Dissanayake, Sudath Chandra, Sajiv Panditha, Anura Udugahapaththuwa, S. Gayan Mathangadeerage, Jeewantha Prasad, M.A.C.P Kumar, Vipul Kodithuwakkuarachchi, P.M Oshman, Shihani Ganjali Mullegama
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