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Try Before You Buy

Agency Network: 
Published/Aired: 
April 2009
Dermagraphic Tattoo Ambient Ad -  Try Before You Buy

Description

Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.

Ambient advertisement created by BBDO, New Zealand for Dermagraphic Tattoo, within the category: Professional Services.

Caption

Try before you buy Dermagraphics.co.nz Tattoo

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman
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Highest Rated

pulchinela's picture

People won't behave like examples, but if they get the idea it's ok.

pulchinela
Activity Score 1175
jackmancer2017's picture

The idea is good, nothing refreshing but good, but I'm curious if people will actually behave like the exampels above.

jackmancer2017
pulchinela's picture

People won't behave like examples, but if they get the idea it's ok.

pulchinela
Activity Score 1175
Stones's picture

Bit tough if you want a tattoo on your leg

Stones
Activity Score 138
mikeelrapido's picture

Nice idea, but how many people will think about tattoo in bathroom..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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http://sexinads.tumblr.com

satrianee's picture

Ad's task is to "make" you think. 100% sure anyone responded these things on the mirror. It doesn't make ever suspicious one go and have a tattoo, but makes the others who consider a customer.

satrianee
Activity Score 3748
morse's picture

It's good, but tattoos mirrors have been done many times for different subjects. I guess that's not a problem.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

No, it is not. Mirror is just a surface that can be used any number of times.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Brain-Art's picture

Good service

Brain-Art
Activity Score 1101
Graphic Designer
Wordnerd's picture

nice idea. there could be a bit more variety for my taste. showing only lame tribals gives me the impression this tattoo studio kinda uncreative

Wordnerd
Activity Score 6692
Copywriter
J Designer's picture

I see two tribal’s and one ta moko - This dose work for its intended audience because these are the most used tattoo styles in New Zealand.

I like the idea...my only question would be the height issue...It may be easy for a tall person to bend down to position the tattoos, but it would be really hard for a short person to jump up to position the tattoos.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Wordnerd's picture

actually that's what i meant - a mirror with different styles of tattoos at differnet places. to do what they are saying: trying it out before deciding

Wordnerd
Activity Score 6692
Copywriter
bsides's picture

Don't see this actually working.

bsides
Activity Score 27
Venables Bell and Partners
funky_frogii's picture

very very gooood.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
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silvi's picture

Cool!

silvi
Activity Score 4172
Copywriter
WillyLatasa's picture

Good idea, but tattoos are very uglys!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Migzter13's picture

Nice Idea. yeah.. try before regretting you just blew a thousand bucks or so on permanently damaging your skin.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

firebug's picture

very good idea

firebug
Activity Score 1113
rolling.stone's picture

nice idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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