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Agency Network: 
Published/Aired: 
July 2008

Description

Ambient advertisement created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
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jorj's picture

??

jorj
Activity Score 638
Art Director at Senior Art Director
Even's picture

Would have helped if the pieces fitted.

Even
Activity Score 2
Westerdals School of Communication. Art Direction.
David Hasselblad's picture

Someone please explain the logic behind these ads.

Need a keyhole - use a key??? Need Ying use Yang????

I honestly can't figure out what the logic is here.

David Hasselblad
Activity Score 120
Amsterdam
sagit's picture

can anyone tell me the logic here.............................it looks like whole water is water wasted again...........

sagit
Activity Score 26
lostinla's picture

That's a pretty unbalanced yin/yang symbol.

All ideas subject to change without notice.™

lostinla
Activity Score 42
Art Director at AEG Live - Goldenvoice |

"Results are ripples on the ocean of intent." - Hrant Papazian

dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Gator Ad Man's picture

The tag-line of the campaign is "Use only what you need" find a balance e.g. ying yang. Use only the size key you need to unlock the door. use only the puzzle piece you need to fill the gap....its not that hard to wrap your mind around, folks.

Gator Ad Man
Activity Score 7
Thomas Taber and Drazen
quartnaz's picture

Eh, even so, I think the other executions are better. This one is a little complicated.

quartnaz
Activity Score 14
State College, PA
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