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Decoy

Published/Aired: 
February 2008
 Decoy

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Description

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church...

Advertising Agency: MC square, Mumbai, India
Copywriter: Akhilesh Bagri
Art Directors: Yamie Shah, Mansi Javadekar
Creative Director: Amaii
National Creative Director: Kartik Mani
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CreepingFeature's picture

Rip off of CP + B's Molson beer campaign. And the Molson alternative covers were better. Cheap ass MC Square copycats.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
mikepants2005's picture

Wasn't this ideas done in the 1970's? And anyway, why be ashamed to read 'FHM'? It's hardly 'Beastiality Monthly'!

mikepants2005
Activity Score 504
Copywriter
capywriter's picture

Strange... did FHM actually liked the fact that you disguise their covers? I can't imagine they feel ashame for their own cover... I guess they actually like the idea that a lot of other people see their covers... free publicity... Or is this a cultural thing?

capywriter
Activity Score 5509
Copywriter at Freelance
Totto's picture

cultural thing it is.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

kre8's picture

this was really funny when it was done 15 years ago for the 48th time.

kre8
Activity Score 989
Copywriter
carlo's picture

This will infuriate the OBC ad placer.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

constant ine's picture

looks @#~...... think over your ideas b4 xecuting aleast ----and not to mention the art directors learn someting better

constant ine
Activity Score 2
ogilvy
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