Advertisement

The Tideline Project

Agency Network: 
Published/Aired: 
July 2010

Description

Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.

Ambient advertisement created by Spring, Canada for David Suzuki, within the category: Public Interest, NGO.

Caption

Global warming is closer than you think.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Log in or register to post comments

Highest Rated

Guest's picture

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

Guest
Guest's picture

Me encantó la bajada!!!

Guest
Roger Keynes's picture

Yes. Yes. Frikkin' YES.

Beautiful thinking.

This is why we love this job.

Remember?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

spacemanghandi's picture

Great!

spacemanghandi
Activity Score 156
F.Abboud's picture

Smart one! Well done guys

F.Abboud
Activity Score 218
Planner
jackmancer2017's picture

First part was boring. We know all that. But good idea =) Lovely. And kudos for the work put into this.

jackmancer2017
Hibon's picture

nice idea.... and i agree with www.jackmancer.com : "And kudos for the work put into this."

Hibon
Activity Score 3734

Simple ideas are the best !

Sushi lover's picture

very nice idea

Sushi lover
Activity Score 907

Dream needs to be big!

TommyO's picture

If only people weren’t laughing at it and walk away.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

very nice

Guest
kalpesh78's picture

Nothing original about this idea. its just the execution.

There have been enough Press advertising on this idea.
There was an ambient idea too with 'Danger mark' of the water level painted on things in the city like lamp posts, walls, doors etc.

Good try though.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

yaper's picture

nice thinking! very direct execution of raising awareness.

yaper
Activity Score 23
Art Director
Guest's picture

it's so touching...!!!!!!

Guest
Johnny on the spot's picture

Must have been hard work. Great job

Johnny on the spot
Activity Score 52
Miss Copywriter 22's picture

verrry nice

Miss Copywriter 22
Activity Score 175
Copywriter
Guest's picture

Are you guys serious? You like this idea? Oh sure..after somebody explains it to you thern you understand it. Mussels on a pole? I wouldn't even think global warming. Maybe high-tide, low-tide...but probably not even that. It looks like mold or garbage or a rotting piece of lumber to me. If someone has to explain something to you in order for you to get it then it fails.

Guest
Guest's picture

Thank you Guest your mother must be proud...

Guest
Guest's picture

Global warming is a hoax.

Guest
Guest's picture

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

Guest
Featured Content

Latest Collections

Advertisement