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Lets change the numbers

Agency Network: 
Published/Aired: 
June 2017

Case film | Cruzeiro e Azmina

Description: 

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina.

Ambient advertisment created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Directors: João Delpino, Angela Dourado
Art Director: Rodrigo Carvalho
Copywriter: João Marcelo Meira
Producer: Lucas Cavazza

Comments (4)

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kleenex's picture
kleenex
Activity Score 50128

Sure not going to miss it.

westergaard88's picture
westergaard88
Activity Score 3

Genius. Cannes Lions certainly.

Dan Green's picture
Dan Green
Activity Score 10

Brilliant.

Dirk Dino's picture
Dirk Dino
Activity Score 6

absolutely awesome

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