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Cracks

Published/Aired: 
May 2006
 Cracks

Description

During several weeks, many stickers that looked like 3M Band Aids, were seen all over Santiago. They were placed on broken wondows and cracks on walls. That way, anyone passing by, would see the sticker and underneath it the brand's promise:

Fiap short list, Argentina
CD: Pancho González. AD: Keke Reyes. C: Andrés Zaldúa

Caption

Nexcare. First Aid Specialists.

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Mystique's picture
Mystique
Activity Score 120
Art Director |

: : mystique : :

ozamu's picture

TA MU GUENO...COMO DIRIA EL SR. BURNS: "¡¡¡¡¡EXCELENTE!!!!"

ozamu
Activity Score 60
Other
Pancho González's picture

I didn't know that it was done. Anyway, was shortlisted in Fiap 2006 and New York Festivals 2006. And also published in 1492 Fiap Magazine with a little interview.

Pancho González
Creative Director

Pancho González
Activity Score 9
Creative Director |

Pancho González
Creative Director

ooops's picture

i thought it's some kind of contruction agency if i didn't realise
what actually the brand it is

ooops
Activity Score 448
Other
amit parekh's picture

i like it..

amit parekh
Activity Score 283
Art Director
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