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Vending Machine

Agency Network: 
Published/Aired: 
June 2011
Corelle Ambient Ad -  Vending Machine

Description

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.

Ambient advertisement created by Grey, China for Corelle, within the category: House, Garden.

Caption

Chip-Resistant Dinnerware

Advertising Agency: Grey, China
Executive Creative Directors: Chee Guan Yue, Attlee Ku
Creative Directors: Chee Guan Yue, Attlee Ku, Rocky Hao
Art Directors: Marx Zhu, David Yang, Kevin Ji
Copywriters: Rocky Hao, Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng
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albino zebra's picture

© Anger release vending machine (from Yarisal and Kublitz)
http://davidwilsoncreative.blogspot.com/2009/05/anger-release-vending-...

albino zebra
Activity Score 8
simonsays's picture

I don't see th ©, as this is not art, but a good way to use the artist's concept for their product, with opposite results.

Very clever, good ad

simonsays
Activity Score 332
CommandZ's picture

Great way to bring the USP to life!

CommandZ
Activity Score 2498
Creative Director
sakshi.89mahajan's picture

soooperb !!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
purshotham's picture

Great idea...for this kind of USP...

purshotham
Activity Score 457
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