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Turn up my voice

Agency Network: 
Published/Aired: 
March 2013

Description

On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated.

Ambient advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita
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kleenex's picture

nice idea.

kleenex
Activity Score 51078
Web Designer/Developer
Klara K.'s picture

How did it work?

Klara K.
Activity Score 3343
Charles University in Prague
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