Advertisement
Agency Network: 
Published/Aired: 
December 2011

Description

Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone.

Ambient advertisement created by The White Agency, Australia for Commonwealth Bank, within the category: Finance.

Advertising Agency: The White Agency, Sydney, Australia
Executive Creative Director: Darwin Tomlinson
Associate Creative Director / Copywriter: Marcus Tesoriero
Agency Producer: Rhadi Bryant
Editor: Bernadette Murray
Director: Dan Ilic
Log in or register to post comments

Highest Rated

Roger Keynes's picture

Gorgeous strategy. Sweet execution. Lovely casting.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

brilliant idea, the generational role-reversal is quite effective & friendly :-)
Lovely couple.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

Love it :)

Wordfruit
Activity Score 1023
kleenex's picture

Lovely

kleenex
Activity Score 51098
Web Designer/Developer
Reem21's picture

CUTE!!!

Reem21
Activity Score 31
Art Director
Roger Keynes's picture

Gorgeous strategy. Sweet execution. Lovely casting.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sintra's picture

Nice one .

sintra
Activity Score 699
Administrative
jponino's picture

very good :) of course, the hypothetical customers are probably actors, but the idea of using old people (who're supposed to be the worst to get how works online banking ) to explain how simple it is to use is brilliant :)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Nike Diesel's picture

Excellent casting.

Nike Diesel
Activity Score 13630
Art Director
khronos's picture

nice !

khronos
Activity Score 998
Copywriter
Lazarus's picture

It's a new way to look at promotional sales people.

Lazarus
Activity Score 1536
Creative Director
Saatchifan's picture

Absolutely wonderful!

Saatchifan
Activity Score 24
Art Director at Student
marcus.tes's picture

Thanks for the comments. It was a fun one to make.

marcus.tes
Activity Score 11
Creative Director at Affinity
Kikin's picture

Actors are everything here.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

Featured Content

Latest Collections

Advertisement