Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home.
Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice.
Idea: We made a special poster for them, showing a child's appealing gift that “disguises” the true intensions of these violent groups. Inside this “gift”, there are positive messages about the real risks of trading their young life for empty promises.
Ambient advertisment created by Leo Burnett, Colombia for Colombian Presidency, within the category: Public Interest, NGO.
Don' t fall for it
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More