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Naked shower in the street

Agency Network: 
Published/Aired: 
December 2010
Colgate Palmolive Ambient Ad -  Naked shower in the street

Description

Ambient advertisement created by Y&R, Russia for Colgate Palmolive, within the category: Health.

Advertising Agency: Young&Rubicam, Moscow, Russia
Creative Directors: Andrey Panasyuk, Ruslan Kozlov, Tatiana Tutunnik
Copywriter: Anna Elinson
Art Directors: Ekaterina Finogenova, Areg Safaryan
Photographers: Andrey Klimenko, Tigran Muradyan
Production Company: Takur-Studio Moscow
Agency Producer: Alexey Al-Nashi
Designers: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov
Senior Account Manager: Olga Davidovskaya
Account Executive: Natalia Filina
Media Agency: Mediaedge:cia
Regional Group Account Director: Elizaveta Georgiadi
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jackmancer2017's picture

Bit similar to the Aubade ad from last week:
http://adsoftheworld.com/media/ambient/aubade_french_art_of_loving

But unique enough. Solid idea and bound to get some attention.

jackmancer2017
monsieurange's picture

I love this one! =)

monsieurange
Activity Score 520
Creative Director
Guest's picture

same as the french idea, that by the way got Epica this year...

Guest
Guest's picture

hahaha, ok so the girl is having a bath in the middle of the street... and then? I mean, media is great, but that's it. Where is the concept? How those this product is different from any other shower gel?

Guest
HappyHour's picture

agree completely. when the car drove away everyone was like what the hell?

HappyHour
Activity Score 2381
JeffP's picture

One more reason to visit Moscow

JeffP
Activity Score 810
Marketing Manager at TomTom
CommandZ's picture

No one clapped?! Russians.

CommandZ
Activity Score 2498
Creative Director
Oblabla's picture

as soon as it stays in people's mind they've done it!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Dzsoi's picture

Could people smell her after taking a shower with the irresistable gel? ;/ I like it though this is the very first idea for shower gel + street ambient combo.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Oblabla's picture

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Oblabla's picture

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Oblabla's picture

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

so russian art direction((

Guest
Janae's picture

was it really water or just the sound of water? couldn't see if her hair was really wet.
i can't understand, why they didn't brand the car.
anyway, its a great idea. thumbs up for the campaigne.

Janae
Activity Score 385
Blashyrkh's picture

Oh there's a kid with his father. Cute.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

Guest
Guest's picture

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

Guest
mark3r's picture

Ahhhh sex. Such a sellout.

mark3r
Activity Score 1949
Art Director at Scout
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