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Published/Aired: 
January 2011
Coca-Cola Zero Ambient Ad -  The Swap

Description

Ambient advertisement created by McCann, Spain for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Directors: Pablo Stricker, Pablo Colonnese, Mónica Moro
Creative Director: Leandro Raposo
Copywriter: Mikel Echeverria
Art Director: Javier Rodriguez
Film Director: Juan José Ocio
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Highest Rated

sirvan's picture

BS. Anyone who'd ever tasted Coke Zero will tell you that, although it's a better-than-average diet drink, STILL tasted like a diet drink.

Nice ploy. But this presentation is a fake.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

luispiter's picture

good congratulation i like it

luispiter
Activity Score 2756
comunication
suresh90's picture

Nice :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

sirvan's picture

BS. Anyone who'd ever tasted Coke Zero will tell you that, although it's a better-than-average diet drink, STILL tasted like a diet drink.

Nice ploy. But this presentation is a fake.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

LeroyChristian's picture

actually zero tastes little bit different with original coke...but i really like this idea

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
kaceres's picture

No se por qué razón coca cola insiste en decir que el sabor de coca cola zero es el mismo que el de la coca cola regular. al menos acá en Colombia saben diferente.

Dejen de mentirle a la gente por favor. Y esta pieza es igual que la del reto pepsi de los 80´s.

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Glut's picture

Coke Zero tastes like a diet drink, and it´s ok. Nice play, but leave regular coke in peace.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
rheinformat's picture

i like the idea. To show the guy who served the drink as an commercial movie and let him explain the trick...

rheinformat
Activity Score 23

Promotionagentur
http://werbelaeufer.de

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