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Inverted Pyramid

Agency Network: 
Published/Aired: 
May 2016
Coca-Cola Zero Ambient Ad -  Inverted Pyramid

Description

Ambient advertisement created by Leo Burnett, Philippines for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

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Guest's picture

Nice idea ! Like it.

Guest
atb2005's picture

Talk about a display that attracts attention.

atb2005
Activity Score 13557
silentdisturbance's picture

Nicely done Leo Burnett.

silentdisturbance
Activity Score 33
Planner at Academy of Art university |

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silentdisturbance.

Hibon's picture

Very nice.... this is a "think opposite idea" GREAT!!!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

I like it. Couldnt be better

Guest
Lucylu's picture

Yes, really eyecatching!

Lucylu
Activity Score 109
KunIstvan's picture

I hope they used tons of super strong glue or it might crumble from the slightest fart. I am sorry, it doesn't shout "product/company strength/stability...

KunIstvan
Activity Score 26
Graphic Designer at Freelancer
Guest's picture

Love the visual metaphor. Excellent work yo!

Guest
angieraj's picture

Love the visual metaphor! Really stands out.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Migzter13's picture

sticks out like a sore thumb - in a really good way. Like it:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Dzsoi's picture

Like it! The pole in the middle is a bit too obvious, it doesn't look magic to me but still eye-catching.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Sure, it looks great. Very cool. But how many people buy something because they liked the display??? I know I don't and I wouldn't take this product home for free. I would look at the POS and think to myself (cool idea) and reach out and buy the soda I've been drinking for as long as i can remember - coke classic. I guess if I were a diet drink kind of person I might consider it if it was on sale. The point I'm making here is that store displays like this are entertaining, it has absolutely no affect on my decision to purchase.

Guest
Guest's picture

13% sales increase in selected stores?

Guest
Dzsoi's picture

Man, you shouldn't stick to your attitude ("affect on MY decision") when thinking of marketing. Sales can raise through those consumers who like the product, they just need some psychological push to buy one when they are at the store. Sometimes it's enough to grab their attention.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Looks great but there has to be a "trick" to it. The 2 litters on top alone weigh over 200 lb and the total weight on that one can on the bottom has got to be over 300 lb.

Guest
Guest's picture

Come on boss, it is a wooden or steel stand and the last coke can on the bottom is a part of the stand

Guest
Guest's picture

wow.. amazing!!

Guest
Guest's picture

Are the displays only in grocery stores in the Philippines? Or also in U.S. grocery stores? Asking because notice it's Leo Burnett-Manilla who did the displays. Also, is says published 2009. Does that mean the displays are a year old? Are they in stores now then?

Guest
Anonymous Author's picture

Delivers the message exactly.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

well done!

Guest
munya's picture

nice

munya
Activity Score 6
Art Director at JERICHO ADVERTISING
Guest's picture

Why not they sell a bottle for 10 cents? That's really 'It's Possible'. I bet the sales increase more than 13%.

Guest
Guest's picture

lots of Leo Burnett Manila guys here ha! haha

This won in Spikes Asia 2010

Guest
Guest's picture

creative

Guest
Guest's picture

Perfect.

Guest
LeroyChristian's picture

awesome

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
kaizar's picture

very clever idea:)

kaizar
Activity Score 34
Usonian's picture

Does anyone understand the engineering of this display? I keep looking for a clear stand or a hanging-wire support system but can't see anything. They can't have drilled into the floor?

Usonian
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