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The Wallet of Happiness

Agency Network: 
Published/Aired: 
April 2011

Description

As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.

Ambient advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
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Glut's picture

done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done,

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Mantufayo's picture

Para nosotros, el pueblo honrado de latinoamérica, este comercial es muy motivador y nos toca la fibra más profunda.
Una producción bien sustentada y bien producida también ayuda a creer en un mejor futuro para la publicidad. Gracias! Buen trabajo.

For us, the honest people from Latin America, this commercial is very inspiring and touches us deeper fiber.
A production well supported and well produced also helps to believe in a better future for advertising. Thanks! Good work!.

Mantufayo
Activity Score 580
Creative Director
dean viii's picture

Zero connection to Coke or refreshment. Now if you said something like "Honesty is refreshing" okay maybe.

dean viii
Activity Score 1686
Creative Director
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