The Social Robot

Agency Network: 
August 2013


The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.

Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: GefenTeam, Israel
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Highest Rated

AbbaSez's picture

Well done.

Activity Score 104
Creative Director at AbbaSez, LLC
morse's picture

Looks like lot of fun.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

anema333's picture
Activity Score 17
Copywriter at Licenciado en Marketing
manamana's picture

Here you have it in english, if you don`t understand spanish

done it

Activity Score 7
certaintly's picture

i stopped watching when they presented the "problem"
too stupid. automatically makes you think "oh, this is gonna be a fake campaign"

Activity Score 3994
kleenex's picture

I will take a robot please..

Activity Score 51787
Web Designer/Developer
Owolawi's picture

Some brands never tire of being awesome...*thumbs up*

Activity Score 1534
Copywriter at DDB |

AbbaSez's picture

Well done.

Activity Score 104
Creative Director at AbbaSez, LLC
alausa's picture

A Sheldon Cooper throwaway a couple seasons ago in Big Bang Theory...sorry.

Activity Score 1420
Creative Director at Noah's Ark
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