The Social Robot

Agency Network: 
August 2013

Coca-Cola presents: The Social Robot


The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.

Ambient advertisment created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: GefenTeam, Israel

Comments (8)

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Highest Rated

AbbaSez's picture
Activity Score 104

Well done.

morse's picture
Activity Score 18024

Looks like lot of fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

manamana's picture
Activity Score 7

Here you have it in english, if you don`t understand spanish

done it

certaintly's picture
Activity Score 3994

i stopped watching when they presented the "problem"
too stupid. automatically makes you think "oh, this is gonna be a fake campaign"

kleenex's picture
Activity Score 50224

I will take a robot please..

Owolawi's picture
Activity Score 1534

Some brands never tire of being awesome...*thumbs up*

AbbaSez's picture
Activity Score 104

Well done.

alausa's picture
Activity Score 1420

A Sheldon Cooper throwaway a couple seasons ago in Big Bang Theory...sorry.