The Recycling King

Agency Network: 
June 2011

Coca-Cola - The Recycling King, Facebook Places


Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".

Ambient advertisment created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis, Israel

Comments (5)

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kleenex's picture
Activity Score 51022

I say the idea works for me.

gadgets's picture
Activity Score 1063

good idea. nice project.

AdBuzzer's picture
Activity Score 1174

nice way of exploiting this particular feature of Facebook

DBB's picture
Activity Score 1216

Nothing special here..

Glut's picture
Activity Score 3935

what´s so good about this?