The Happy Flag

Agency Network: 
May 2013

Coca-Cola - The Happy Flag


Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.

Ambient advertisment created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Copenhagen, Denmark
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Directors: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriters: Rickard Beskow, Gabriel Miller
Account Supervisors: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen

Comments (14)

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CrackerJackFlash's picture
Activity Score 19599

pretty sweet

kleenex's picture
Activity Score 50548


Bill Me Now's picture
Bill Me Now
Activity Score 180

nice nice nice!

SuperPolle's picture
Activity Score 155

Pure genius!

vidya.shankaran's picture
Activity Score 724

clever !!

sunshine22's picture
Activity Score 6

The way they have connected Denmark's flag with Coke is innovating...really connects with people!

brandlover's picture
Activity Score 175

just perfect!

chiflete comunic's picture
chiflete comunic
Activity Score 91


Ad_boy's picture
Activity Score 95

This is my kind of thing! Love it.

^ ^

erectus's picture
Activity Score 5326


Chidi Lawrence's picture
Chidi Lawrence
Activity Score 16

Coca Cola has never reneged on its creativity for years. Nice one


Jegsmiderdensgunokframig's picture
Activity Score 2

I like it, but what about the ads for Indonesia, Monaco, Poland, Peru and Austria? Their flags are also in the original logo...

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Nice. Very clever.

WH177Y's picture
Activity Score 95

Great work, what a nice little connection.