Taxi of Movement

Agency Network: 
October 2013


Ambient advertisement created by McCann, Chile for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Santiago, Chile
Executive Creative Director: Guido Puch
Digital Integration Director: Cristian Leon
Creative Director: Patricio Navarrete
Account Director: Roberto Panatt
Copywriters: Jaime de la Sotta, Julio Celis
Art Directors: Pape Palacio, Pedro Chacón, Francisco Rojas
Account Directors: Constanza Vergara, Patricia Lillo
Producer: Daniela Salcedo
Production Company: CineMágica
Director: Dani Molina
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kleenex's picture

So do I get more of a discount the more I ride the thing???

Activity Score 51787
Web Designer/Developer
RITALIN's picture

Yeap. The more you move, the less you pay.

Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago

Perkptar's picture

I’m not much of a storytelling fan, but this one actually captivated my entertaining side of marketing. Nice work!

Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.

TheBear's picture

And then what? they just get a discount? where's the change of behaviour, the awareness, the BIG idea. With all respect.

Activity Score 488
General Manager |

I'm good at this But not perfect.

www1894's picture

Same idea, the more you break, the less you pay:

Activity Score 2
MacMonkey's picture

Is this supposed to make me forget that Coke makes you fat and gives you diabetes?

Activity Score 315
rauliten's picture

Great work!

Activity Score 393
Creative Director
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