Taxi of Movement

Agency Network: 
October 2013

Coca cola sorprende con Taxi a viñamarinos-Chile


Ambient advertisment created by McCann, Chile for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Santiago, Chile
Executive Creative Director: Guido Puch
Digital Integration Director: Cristian Leon
Creative Director: Patricio Navarrete
Account Director: Roberto Panatt
Copywriters: Jaime de la Sotta, Julio Celis
Art Directors: Pape Palacio, Pedro Chacón, Francisco Rojas
Account Directors: Constanza Vergara, Patricia Lillo
Producer: Daniela Salcedo
Production Company: CineMágica
Director: Dani Molina

Comments (7)

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kleenex's picture
Activity Score 51008

So do I get more of a discount the more I ride the thing???

RITALIN's picture
Activity Score 91

Yeap. The more you move, the less you pay.

Digital Integration Director of McCann Santiago

Perkptar's picture
Activity Score 392

I’m not much of a storytelling fan, but this one actually captivated my entertaining side of marketing. Nice work!

Andrés Téllez V.

TheBear's picture
Activity Score 488

And then what? they just get a discount? where's the change of behaviour, the awareness, the BIG idea. With all respect.

I'm good at this But not perfect.

www1894's picture
Activity Score 2

Same idea, the more you break, the less you pay:

MacMonkey's picture
Activity Score 315

Is this supposed to make me forget that Coke makes you fat and gives you diabetes?

rauliten's picture
Activity Score 393

Great work!