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Taxi of Movement

Agency Network: 
Published/Aired: 
October 2013

Description

Ambient advertisement created by McCann, Chile for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Santiago, Chile
Executive Creative Director: Guido Puch
Digital Integration Director: Cristian Leon
Creative Director: Patricio Navarrete
Account Director: Roberto Panatt
Copywriters: Jaime de la Sotta, Julio Celis
Art Directors: Pape Palacio, Pedro Chacón, Francisco Rojas
Account Directors: Constanza Vergara, Patricia Lillo
Producer: Daniela Salcedo
Production Company: CineMágica
Director: Dani Molina
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kleenex's picture

So do I get more of a discount the more I ride the thing???

kleenex
Activity Score 51110
Web Designer/Developer
RITALIN's picture

Yeap. The more you move, the less you pay.

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Perkptar's picture

I’m not much of a storytelling fan, but this one actually captivated my entertaining side of marketing. Nice work!

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

TheBear's picture

And then what? they just get a discount? where's the change of behaviour, the awareness, the BIG idea. With all respect.

TheBear
Activity Score 488
General Manager |

I'm good at this But not perfect.

www1894's picture

Same idea, the more you break, the less you pay:

http://www.youtube.com/watch?v=SqCp_PTBIj0

www1894
Activity Score 2
MacMonkey's picture

Is this supposed to make me forget that Coke makes you fat and gives you diabetes?

MacMonkey
Activity Score 315
rauliten's picture

Great work!

rauliten
Activity Score 393
Creative Director
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