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Santa Claus surprises the passengers of a commercial flight

Agency Network: 
Published/Aired: 
December 2011

Description

Ambient advertisement created by Evek, Mexico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Evek, Monterrey, Mexico
Additional credits: Tarín + Contreras, Digital Works
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Ensamblador's picture

Bravo. Excelente. Felicidades.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
jackblack's picture

There are some really hot chicks onboard that flight. I wish our domestic flights were like that. UA, AA, Southwest you guys have a lot to learn.

jackblack
Activity Score 2357
Art Director
brajdeep's picture

same wishes :D congrates for great idea

brajdeep
Activity Score 24
Graphic Designer at NEW DELHI
kleenex's picture

nice idea. sure made the flight different.

kleenex
Activity Score 52582
Web Designer/Developer
atb2005's picture

Boring and completely unoriginal.

atb2005
Activity Score 13557
Nike Diesel's picture

My thoughts exactly. Just another sampling event, nothing special whatsoever.

Nike Diesel
Activity Score 13630
Art Director
HTG's picture

Nothing is original any more. But when theses people got off the plane and met the families and loves ones they all had a happy moment and it included Coca Cola. You can't create real moments like that on your own.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
Mytwocents's picture

It's true it doesn't have a huge concept behind but it's a very effective and "disruptive" way to catch people's attention and create a lot of free media impressions with a fairly low budget. Not everything in advertising needs to be a Titanium Lion in Cannes. This is good. Not amazing but still good.

Mytwocents
Activity Score 285
Copywriter
simonds08's picture

I want a coke, keep the santa

simonds08
Activity Score 598
fotdot's picture

I like coke brand as always.

fotdot
Activity Score 673
Creative Director
Atmosfear's picture

Coca Cola really owns Christmas...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
RamaBR's picture

Boa idéia e execução. Não sei se já foi feito, como disseram, mas o formato atual ficou muito bom. Parabéns.
"Good a idea and execution. It was already done? I dont know, but this job was great. Congrats".

RamaBR
Activity Score 159
Six Propaganda |

RHC
Creative Director

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