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Rivalry Wallet

Agency Network: 
Published/Aired: 
December 2011

Description

Ambient advertisement created by o escritório, Portugal for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes
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andylefty's picture

It's a bizaare situation. A wallet belonging to a rival supporter.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
DBB's picture

Done, and i think also by coca cola!
wtf?

DBB
Activity Score 1216
CuriousPencil's picture

Know what, I'm not caring if this has already been done, this is wonderful. Because:

1) For the 'honest' people who bring the wallet back, they immediately get an overwhelming reward - the positive approval of a crowd of their *peers* - strangers on the same team, and get a bottle of coke thrust into their hands, "go on, drink it, now, quick, so your brain makes a concrete link between this huge endorphin overload and the taste of this bottle."

2) For the crowd at the match, they get to see that they're on the right team, full of honest people, rewarded for their honesty by wellbeing and Coke - conflated into one and the same by the wonders of positive reinforcement.

3) This is a psychologist's wet dream: a superb example of social engineering and manipulation.

Flawless marketing, and totally sickening at the same time.

CuriousPencil
Activity Score 4225
Copywriter
Lawson Hembree's picture

Well put!

Lawson Hembree
Activity Score 444
Sarah80's picture

Who care done before or not. Its wonderful, and the insight is pretty strong. I like it so much.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
kleenex's picture

Did the other five percent go to the match as well??

kleenex
Activity Score 51721
Web Designer/Developer
andylefty's picture

The other five drink Pepsi.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Seriously Crazy's picture

lol..yeah..

Seriously Crazy
Activity Score 638
atb2005's picture
atb2005
Activity Score 13557
andylefty's picture

Exactly!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

Yup!

Nike Diesel
Activity Score 13630
Art Director
sambuca's picture

would NEVER EVER had worked in Istanbul Galatasaray vs Fenerbahce!!!!
NEVER
They would've pissed in the wallet. at the store. in front of all people. and everybody would be proud of the pisser pissing on the enemies ticket!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
DBB's picture

How can you tell it doesn't matter when coca cola did the same thing not so long ago ?!

http://adsoftheworld.com/media/ambient/cocacola_the_wallet_of_happiness

DBB
Activity Score 1216
Lawson Hembree's picture

Great way to associate your brand with doing good, rewarding honesty, etc.

Lawson Hembree
Activity Score 444
Karelgp's picture

Done 7 months ago http://youtu.be/FLYz6DaCuIU

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
Jexep's picture

Doing Good!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

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