Rivalry Wallet

Agency Network: 
December 2011

Rivalry Wallet - Coca-Cola Portugal


Ambient advertisment created by o escritório, Portugal for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Comments (16)

Log in or register to post comments
andylefty's picture
Activity Score 4535

It's a bizaare situation. A wallet belonging to a rival supporter.

DBB's picture
Activity Score 1216

Done, and i think also by coca cola!

CuriousPencil's picture
Activity Score 4225

Know what, I'm not caring if this has already been done, this is wonderful. Because:

1) For the 'honest' people who bring the wallet back, they immediately get an overwhelming reward - the positive approval of a crowd of their *peers* - strangers on the same team, and get a bottle of coke thrust into their hands, "go on, drink it, now, quick, so your brain makes a concrete link between this huge endorphin overload and the taste of this bottle."

2) For the crowd at the match, they get to see that they're on the right team, full of honest people, rewarded for their honesty by wellbeing and Coke - conflated into one and the same by the wonders of positive reinforcement.

3) This is a psychologist's wet dream: a superb example of social engineering and manipulation.

Flawless marketing, and totally sickening at the same time.

Sarah80's picture
Activity Score 207

Who care done before or not. Its wonderful, and the insight is pretty strong. I like it so much.

kleenex's picture
Activity Score 50582

Did the other five percent go to the match as well??

andylefty's picture
Activity Score 4535

The other five drink Pepsi.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638


atb2005's picture
Activity Score 13557
andylefty's picture
Activity Score 4535


Nike Diesel's picture
Nike Diesel
Activity Score 13630


sambuca's picture
Activity Score 1066

would NEVER EVER had worked in Istanbul Galatasaray vs Fenerbahce!!!!
They would've pissed in the wallet. at the store. in front of all people. and everybody would be proud of the pisser pissing on the enemies ticket!

DBB's picture
Activity Score 1216

How can you tell it doesn't matter when coca cola did the same thing not so long ago ?!

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Great way to associate your brand with doing good, rewarding honesty, etc.

Karelgp's picture
Activity Score 123

Done 7 months ago

Jexep's picture
Activity Score 182

Doing Good!

my marketing blog (Thai Language):