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Agency Network: 
Published/Aired: 
March 2013

Description

CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. The client did not request changes to our media plan. There was no need to, since all we needed to do was install Wi-Fi devices on the existing poster billboards. We also made sure the new campaign was hassle free. Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. The name of the Wi-Fi network matched the film’s title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.

Ambient advertisement created by Cheil, South Korea for CJ Entertainment, within the category: Media.

Advertising Agency: Cheil, Seoul, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Yongmin Seo
Art Director: Seokjin Shin
Copywriter: Songha Lee
Account Executives: Sungwook Kang, Hyungwoon Kim, Sumin Han
Media Planners: Jinju Lee, Jaewon Lee
Engineers: Yunho Choi, Sejun Jeong, Chungyo Ha / Opener, Hyuncheol Cho / H9works
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Highest Rated

miko1aj's picture

spot on :)

miko1aj
Activity Score 3086
kleenex's picture

That is 100000000% brilliant!!!

kleenex
Activity Score 51078
Web Designer/Developer
kalpesh78's picture

ERR.. but I'm still not looking at the poster :(

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

pez's picture

This might be good, is like a hole new product, but... is there a creative idea behind this? Or just technology applied to a poster and a pretty video?

pez
Activity Score 1804
Creative Director
miko1aj's picture

spot on :)

miko1aj
Activity Score 3086
Grrrr's picture

Don't you worry. But if the reason for a poster to exist is still your mobile device, then it kinda sucks.

Grrrr
Activity Score 1961
Illustrator
Klara K.'s picture

I have to agree.

Klara K.
Activity Score 3343
Charles University in Prague
alausa's picture

Bluetooth poster, WiFi poster, NFC poster... :(

alausa
Activity Score 1420
Creative Director at Noah's Ark
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