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satan's picture

Top class job,
Sri lankan creativity at it best
WOW

satan
Activity Score 181
Client Servicing
Jet Propulsion Lab's picture

I don't really care for the art direction. Nor writing, for that matter.
But the gimmick they came up with is just right on. It's pretty rare that we see a direct mail piece with this level of creativity.
This just might land some hardware at the awards shows somewhere..

Jet Propulsion Lab
Activity Score 10679
Copywriter
AdDavid's picture

yep! this is a good job done.

AdDavid
Activity Score 406
Other
ALAA's picture

Love it.. its simply good.

ALAA
Activity Score 441
Art Director
accident's picture

please explain?

sorry, I want to get it but I've had a few of beers and my brain is anaesthetised

or something

I think

accident
Activity Score 36
Copywriter
akharwatkar's picture

It's a simple invitation card with a sleeve. The sleeve has the image of a computer interface with die-cut windows where the loading bar rectangles are. The inside of the sleeve is dark blue. When you pull out the card from inside the sleeve, it looks like the loading bar is filling up.

akharwatkar
Activity Score 79
Copywriter
akharwatkar's picture

It's an invitation. It's much easier to understand when you have it in your hands.

akharwatkar
Activity Score 79
Copywriter
CDart's picture

I like it... But the concept done before... :(

CDart
Activity Score 54
Creative Director
Mo's picture

Something is missing here. The OK button with the pointer on it...
Not sure but may be the spot where you put your thumb to pull-out the card, the OK button could have been there.

mo

Mo
Activity Score 648
Art Director
popdistortion's picture

Good point with the button! Still, I haven't seen this before and I really like it.

popdistortion
Activity Score 1592
glare's picture

agreed.

glare
Activity Score 29
Other
cwiss's picture

nice to see some DM here, should there not be a DM section rather than putting it under ambient. DM is far from ambient.

Quite a nice, quick concept. Does the job and I'm sure it'll tickle the corporates fancy

cwiss
Activity Score 74
Art Director at Freelancing
addyhoch10's picture

i love the loading bar idea. the execution isn't that great...

addyhoch10
Activity Score 2592
Art Director
Desi's picture

Great idea. Well done lankans.

Desi
Activity Score 1042
budibud's picture

Kewl gimmick. Nice idea... Perhaps struck some "why don't I think of that"... Good verk Sri Lankans...

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

kedar's picture

i loved the idea but when it come to ambient advt. the biggest question that comes to my mind is production on a larger level.. such visiting cards can cost a hell if the client actually goes for print.

kedar
Activity Score 26
Art Director at ahmedabad |

email and chat on kedar.chauhan@gmail.com

Radoslav Minchev's picture

Hi level.. Great :))

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

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