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Hungry bear loose in NYC

Agency Network: 
Published/Aired: 
February 2014

Hungry bear loose in NYC

Description: 

To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react.

Ambient advertisment created by In House, United States for Chobani, within the category: Food.

Advertising Agency: In House, New York, USA
Creative Director / Copywriter: Ted Sabarese
DP: Marshall Rose
Production Company: Lovely Giant Productions
Executive Producer: Inna Khavinson
Editor: Tyler Peck / Nomad Editing Company
Color Grading / Sound Mix: Dungeon Beach

Comments (3)

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Highest Rated

LG's picture
LG
Activity Score 4

:56 is priceless.

kleenex's picture
kleenex
Activity Score 50118

hahahahaha great idea.

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

If my mother was a bear and my father was Chewbacca, I would be that bear.

Bear It

LG's picture
LG
Activity Score 4

:56 is priceless.

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