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Agency Network: 
Published/Aired: 
July 2008
China Women Development Foundation Ambient Ad -  Water

Description

Ambient advertisement created by McCann, China for China Women Development Foundation, within the category: Public Interest, NGO.

Caption

Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.

Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie
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Highest Rated

Hiperion's picture

10!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
castell's picture

amazing!

castell
Activity Score 40
other
Mezooo's picture

great idea!

Mezooo
Activity Score 174
Gießen/Germany
Frits Harkema's picture

This is funny. But what if I want to donate more than a dime?

Frits Harkema
Activity Score 713
Antwerpen
postman's picture

There will be some more drops then! Great "metaphora"! (I admit, bank notes won't do the trick.)

postman
Activity Score 951
Other
Adaddicted's picture

Interesting!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Quietglover's picture

Very nice,

do you know the release date? I can't find it...

Quietglover
Activity Score 59
marcomfouad's picture

fantastic!

marcomfouad
Activity Score 204
Art Director
floydeepurple's picture

nice but very close to what JWT Mumbai did for child labour

floydeepurple
Activity Score 349
Copywriter
fen1x's picture

Its really lovely idea. I like it.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
hippiehi's picture

Love it!!

hippiehi
Activity Score 14
Copywriter at BBDO
theanc's picture

I'm sorry to say that this was done some years ago. It was the vey same execution. Coins raising liquid level.
By the way these are all very nice ideas.

Here it is: http://aletp.com/images/blog/2008/04/australian-red-cross.jpg

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

wasuntitled's picture

Brilliant Concept. Excellent Execution!

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

Wordnerd's picture

Coool! love it!

Wordnerd
Activity Score 6692
Copywriter
darojobe's picture

i dropped a note inside and to my dismay, it absorbed the water and decreased the level.........

okay no, im just kidding.

great idea that gets people talking, even if its been done or not.

darojobe
Activity Score 36
advertising |

HA HA HA HA HAHA HAHA wtf.

awenindo's picture

good work does raise the level...

awenindo
Activity Score 215
cuteangel's picture

i really loved it:-)

cuteangel
Activity Score 39
Karnataka Chitrakala Prishath, Bangalore
Hiperion's picture

10!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
lichengrui's picture

cool idea,but long long ago,it is a winner tv idea.

lichengrui
Activity Score 23
Creative Director at NYC
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