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Agency Network: 
Published/Aired: 
June 2011
China Environmental Protection Foundation Ambient Ad -  Sign

Description

Brief: Over use of automobiles as a key mode of transport and the fact that people are driving more and more in their daily lives has led to temperature increase, heavy air pollution and other global environmental crisis. We need to deliver a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.

Ambient advertisement created by Dentsu, China for China Environmental Protection Foundation, within the category: Public Interest, NGO.

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Highest Rated

dsklan's picture

good idea, but bad execution!

dsklan
Activity Score 1926
Art Director at homeshop
Boxey's picture

They don't look like parking spaces, and even still, it's convoluted.

Boxey
Activity Score 8879
Melaleuca In-House
morse's picture

I think it works, but a bit complicated indeed.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

Working too hard.

Lazarus
Activity Score 1536
Creative Director
Bad boy's picture

wowwwwwww... low carbon travel~~ got your idea! :-)

Bad boy
Activity Score 9
Glut's picture

difficult to implement

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
drunk's picture

yes,got it,but how to do that? maybe need something else.....

drunk
Activity Score 13
dsklan's picture

good idea, but bad execution!

dsklan
Activity Score 1926
Art Director at homeshop
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