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Published/Aired: 
May 2008
Child Surgery Vietnam Ambient Ad -  Cap

Description

Caption

Try it on and look in the mirror. Living with a birth defect is hard to imagine. For 16,000 children in Vietnam that threatens to be their future. 60 euro is all it would take to give one child a life changing operation. Child Surgery Vietnam gives handicapped children a new chance in life.

Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden
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tsui tsui's picture

Vietnam? Wrong talent.

tsui tsui
Activity Score 24
Singapore
petek's picture

not good

petek
Activity Score 1894
Creative Director
Rachel.Mann's picture

I'm iffy on the line "For 16,000 children in Vietnam that threatens to be their future."

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

NatalieM's picture

I wonder what kind of results this piece achieved. Did it educate people and make them take action to help those in need?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Sharp's picture

With all do respect to the original intention, I see this DM piece being used for more of a gag joke with friends then actually getting people to donate money.

Sharp
Activity Score 216
Art Director
Disco Munky's picture

I'd have to agree with you. Although I hope it didn't.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Age's picture
Age
Activity Score 74
BOOBJOB LOOBCANNON's picture

Unlike you lot, I quite like this one.

Its an interesting mailer, and I think it would work.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

Sook it.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

BOOBJOB LOOBCANNON's picture

Sook ma boab.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

Sook MA boaby

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

tosqa's picture

I think he (model) is the copywriter :)

tosqa
Activity Score 12
BBDO
Markvanderheijden's picture

No, no, it's me :)

It's not a gag joke, this DM is specificly sent to Doctors and Surgeons. For them a harelip is a well known image and they take this disease seriously.

Markvanderheijden
Activity Score 8
Doorn & Roos (Advertising Agency)
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